XPO IT

Challenge
XPO IT felt their logo and brand identity were outdated, inconsistent and lacking a clear message. They needed a refreshed identity that better reflected who they are and what they stand for.

Solution
With much of the brand thinking, including colours, mission and values, handled in house, we worked closely with their team to align the new identity with their findings. We refreshed the logo, created a modern brand identity and developed a clear strapline.

Results
A sharper, more consistent brand rolled out across guidelines, social media graphics, pop up banner, business cards, customer journey infographic, folder, clothing and imagery.