JACKWOLF Group

Challenge
JACKWOLF felt their brand identity had become dated and needed a complete refresh to better connect with prospects and customers.

Solution
We ran a brand workshop to uncover their why, who, how and what, helping us get to the heart of the business. From this, we modernised the logo and icon, capitalised the name, refreshed the colour palette, redefined the brand values and created a clearer tone of voice.

Results
The new vibrant identity gives JACKWOLF a stronger, more recognisable presence in the mechanical engineering sector, rolled out across brochures, social media graphics, pull up banners and business cards.