The Stafford Building Society

Challenge
The Stafford Railway Building Society wanted to become The Stafford, with a modern identity that felt stronger, more engaging and better suited to a younger generation of house buyers and savers.

Solution
We began with a brand workshop to uncover the society’s personality, strengths and local connection. From this, we created a fresh identity including a new name, logo, colour palette, font style, website, imagery, strap-line and tone of voice. The logo featured the Staffordshire knot, linking the brand to its roots.

Results
A confident, modern rebrand rolled out across the website, branch materials, social media, banners, staff handbook and business cards.